According to the World Health Organization, only around 0.01 percent of people in India donate their organs after death. Some of the reasons behind such poor performance are lack of public awareness, religious or superstitious beliefs among people, and strict laws. Design for social responsibility is a design to employ creative ideas to educate the community and to make people aware of what is right and what is wrong.
In this project, a booklet design is a source of information to bring change and awareness on Organ Donation. Organ donation is the process when a person allows an organ of their own to be removed and transplanted to another person, legally, either by consent while the donor is alive or dead with the consent of the next of kin. The more potential donors there are, the more the likelihood of organs becoming available to save other’s lives. Unfortunately, very few people in India have any idea about organ donation, or how they could potentially help after their deaths.
This booklet is to be aimed at placing in the book/magazine shelves situated at the hospitals, small clinics, or at drugstores. The target audience is 18-60 years old, including in Tier 1, Tier 2, and Tiers 3 cities.
The motive of this booklet is to giving information about organ donation through visuals and letting people know about the facilities provided to the potential donors. Donation affects donors more than the recipients. It also affects the families, friends, colleagues, and acquaintances who love and support those in need of transplantation, and who benefit from their renewed life and improved health after transplant.
Booklet for Organ Donation
Interaction with the booklet
As a part of this project, I experimented by situating the booklet in the public eye i.e in hospitals, clinics, medical stores, and received a very good response from the people. They were quite interested to know more about organ donation and its ways to consider it.